Further evidence for information overload => shorter attention span theory.



Music videos.



While waiting for wife outside HMV today, I realised something. Music videos nowadays involve so many more scenes of the singer, singing the same song, but in different scenarios, with different actors/actresses etc. The original MTVs such as American Bandstand etc, basically had one camera on a long shot of the band, one close up of the lead singer and one on the audience.



I'd imagine at some stage in the future, my kids are gonna watch MTVs with 3 different scenes every second...